Free Resource

The Social Media
Focus Audit

Pinpoint exactly where your attention is leaking on social media — and what to do about each one. Work through each category at your own pace.

Check each item that applies to you. At the end, you'll see which areas need the most attention. Be honest — this is just for you.

Your Progress 0 / 15
Category 01

Attention Traps

You open social media with a specific task in mind — and end up doing something completely different.
How often does this happen? Daily? Multiple times a day?
You find yourself scrolling other people's content instead of working on your own.
When this happens, do you realize it while it's happening or only after?
You compare your content/output to competitors and feel behind.
How does this feeling affect your motivation to post?
You spend more time consuming than creating.
On a typical day, what ratio of time do you spend consuming vs. posting?
You feel a pull to check social media even when you have no specific reason to.
Is this a conscious choice or a reflexive habit?
Category 02

Content Confusion

You feel like you need to post on every platform to \"be everywhere.\"
Which platforms are you currently active on? How much time does each take?
You copy what competitors post instead of creating from your own business.
Do you know why they post what they post, or just what they post?
You feel like you don't know what to post about.
When this happens, do you look for inspiration outside or inside your business?
You post inconsistently — good for a week, then nothing for two weeks.
What typically breaks the consistency streak?
You can't articulate what each post is supposed to accomplish.
Are you posting for engagement, leads, brand awareness, or all of the above without a plan?
Category 03

Metric Traps

You track follower count more closely than leads or revenue.
Do you know your last 10 new followers' names or businesses?
You feel good when a post gets likes but bad when it flops.
Do your best-performing posts actually drive business outcomes — or just engagement?
You don't have a clear system for tracking whether social media is producing revenue.
Can you trace any current clients back to a social media interaction?
You check analytics frequently but don't act on what you find.
What would change if you actually applied what your data tells you?
You feel pressure to post reels/stories/video because the algorithm \"demands it.\"
Do you actually enjoy creating that content — or are you doing it because you think you have to?

Know your score. Fix the leaks.

Take the full Focus Score assessment to see exactly where your attention is going and get a personalized plan to reclaim it. Takes under 5 minutes.

Take the Focus Score Quiz →